A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.