Content Analysis: An Introduction to Its Methodology
Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
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Review: Content Analysis: An Introduction to Its MethodologyUser Review - Mills College Library - Goodreads
401.4 K9274 2013 Read full review
Review: Content Analysis: An Introduction to Its Methodology (Commtext Series)User Review - Jill McAfee - Goodreads
A very good introduction for those who want to have a better understanding of content analysis and historical studies. Read full review