Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

Couverture
No Starch Press, 2004 - 344 pages

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

 

Table des matières

The Genesis of Apple
1
Wozs Wanderings
27
The Apple III Fiasco
41
Millionaire Mania
59
The Strangest Bedfellow of All
67
From Xerox with Love
73
The Making of Macintosh
85
Macintosh Insiders
103
What Went Wrong?
169
The Fallen Apple
183
What Jobs Did NeXT
207
The Pixar Phenomenon
217
The Star Trek Saga
229
From Diesel to Doctor
233
The Clone Quandary
245
The Doctors Strong Medicine
263

The Greatest Commercial That Almost Never Aired
109
The Mac Meets the Press
115
Mac Models Timeline
121
Why 1985 Wasnt like 1984
143
Telecom Troubles
147
The Remarkable Riseand Fabulous Fall of John Sculley
153
The Copland Crisis
273
Happily Ever Apple?
289
Bibliography
307
Index
311
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À propos de l'auteur (2004)

Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http://www.owenink.com/confidential.html.

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