Harvard Business School Confidential: Secrets of SuccessJohn Wiley & Sons, 31 août 2009 - 250 pages Harvard Business School is the iconic business school. An admission ticket to HBS is a hot commodity and an HBS degree is highly respected in the business world. Written by an HBS grad and seasoned businesswoman, Harvard Confidential tells you why. It is a distillation of the most valuable and pragmatic but yet easiest to learn concepts taught at HBS.
Emily Chan graduated top of her engineering class at Stanford and has a MBA from Harvard Business School. She is a former consultant with BCG in Boston and Hong Kong, and independent consultant in Greater China. Based in Hong Kong, she is now Director of Pacific Merit Ltd, a family-owned direct investment company. |
Table des matières
YOU CAN NEGOTIATE ANYTHING | 25 |
SPEAK SO PEOPLE WILL LISTEN | 37 |
CONTENTS | 46 |
ITS WHO YOU KNOW | 65 |
IT IS BIGGER THAN YOU | 75 |
PROCESS | 87 |
HUMAN RESOURCES | 101 |
MARKETING | 119 |
SALES | 141 |
FINANCE | 149 |
STRATEGY | 159 |
FILLING IN THE BLANKS | 177 |
PLANS ARE NOTHING PLANNING | 195 |
THE CLASSICS | 203 |
APPENDIX A WHY AND SO WHAT | 217 |
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advertising analysis analyze assess average Balanced Scorecard bank BATNA best practice BIG PICTURE brand bullet points BUSINESS SCHOOL CONFIDENTIAL buyers CAGR cash flow client company's competitive competitors consulting cost critical customers decisions detailed developed discussed dollar cost averaging Eachnet employees estimate example execution factors FedEx focus forward buying framework growth rate Growth-Share Matrix Harvard Business Review HARVARD BUSINESS SCHOOL Harvey Mackay hire important income industry interest interviews investment issues Jack Welch logic look major matrix means million Module notes Moon Chart negotiation options percent person Perspective PowerPoint process maps Professor profit promotion purchase questions relational power revenues rework risk sales force SCHOOL CONFIDENTIAL Figure segment selling significant sources story strategy success sunk cost target tenants understand Warren Buffett