Apple World: Core and Periphery in a Transnational Organizational Culture

activities Apple Computer Apple culture Apple employees Apple II Apple Magic Apple University Apple Values Apple's AppleLink beerbust building career colleagues collegial network commitment context corporate countercultural creative Cupertino Customer Service discussion electronic mail electronic network Electrum engineers environment European everyday experiences expressed feel fieldwork global Hannerz headquarters Homebrew Computer Club ideas identity important individual INSEAD interaction introductory classes involved issues John Sculley Kista knowledge learning Macintosh Marketing means meet ment messages multiculturalism NEIP newcomers op.cit organization organizational Orientation Paris participants particular party personal computer perspectives ployees position professional QuickMail relations reorganizations role says sense share significant Silicon Valley social Stellar Support Stephen Wozniak Steve Jobs structure Sweden Swedish subsidiary T-shirts talk tion transnational value system