Baidu SEO: Challenges and Intricacies of Marketing in China

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John Wiley & Sons, 31 juil. 2017 - 160 pages
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)

In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

 

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Table des matières

Baidu Its Services and Its Competitors
1
Technical Advice and Tips for Baidu SEO
13
Semantic and Editorial Advice
53
Subjects Related to Baidu SEO
65
Methodology of a Baidu SEO Campaign
75
Beyond Baidu SEO
97
Conclusion
111
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