Baidu SEO: Challenges and Intricacies of Marketing in ChinaSEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
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Table des matières
Baidu Its Services and Its Competitors | 1 |
Technical Advice and Tips for Baidu SEO | 13 |
Semantic and Editorial Advice | 53 |
Subjects Related to Baidu SEO | 65 |
Methodology of a Baidu SEO Campaign | 75 |
Beyond Baidu SEO | 97 |
Conclusion | 111 |
Autres éditions - Tout afficher
Expressions et termes fréquents
algorithm alt attributes attributes of images AutoNavi AUTOVEILLE Baidu Index Baidu MIP Baidu search results Baidu SEO Baidu Webmaster Tools BaiduSpider blog brand breadcrumbs browser browsing character limits Chinese characters Chinese search engine Chinese social networks click-through rate client color version crawler create develop Digital display domain name Dragon Metrics Duplicate Content elements encoding example external links Facebook Figure Gantt chart Google Hong Kong hosting icon ICP license Information Systems internal Internet celebrities JavaScript keyword density Link Baiting logo mainland China manage meta description meta-tags method mobile devices Money Plant monitor netlinking optimized Papi Jiang penalized pinyin popular keywords possible ranking recommend Renren robots robots.txt Search Engine Optimization search volumes SEO campaign SEO on Baidu SERP simplified Chinese site’s sitemap sitemap.xml Sogou step strategy subdomains Table tags tasks technical audit text anchors textual content TF-IDF Wang Hong Website WeChat Weibo www.iste.co.uk/duong/SEO.zip
Informations bibliographiques
| Titre | Baidu SEO: Challenges and Intricacies of Marketing in China Focus series in information systems, web and pervasive computing Focus series |
| Auteur | Véronique Duong |
| Éditeur | John Wiley & Sons, 2017 |
| ISBN | 1786301113, 9781786301116 |
| Longueur | 160 pages |
| Exporter la citation | BiBTeX EndNote RefMan |