Baidu SEO: Challenges and Intricacies of Marketing in ChinaJohn Wiley & Sons, 31 juil. 2017 - 160 pages SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
Table des matières
Baidu Its Services and Its Competitors | 1 |
Technical Advice and Tips for Baidu SEO | 13 |
compatible with Baidu | 30 |
external spam links | 37 |
a mobile site | 44 |
Rapid Positioning | 51 |
Subjects Related to Baidu | 65 |
Methodology of a Baidu SEO Campaign | 75 |
Beyond Baidu | 97 |
Conclusion | 111 |
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Expressions et termes fréquents
advertisements algorithm alt attributes attributes of images AutoNavi AUTOVEILLE Baidu Index Baidu MIP Baidu search results Baidu SEO Baidu Webmaster Tools BaiduSpider blog brand breadcrumbs browser browsing Chinese characters Chinese search engine Chinese social networks click-through rate client color version crawl crawler create domain name Dragon Metrics Duplicate Content elements example external links Facebook Figure Gantt chart Google HaoSou Hong Kong hosting icon ICP license Information Systems Internet celebrities Internet users JavaScript keyword density Link Baiting logo mainland China manage meta description meta-tags mobile devices Money Plant monitor netlinking optimized Papi Jiang penalized pinyin popular keywords possible ranking recommend Renren robots robots.txt Search Engine Optimization search volumes semantic SEO campaign SEO on Baidu SERP simplified Chinese sitemap sitemap.xml Sogou strategy subdomains Table tags tasks technical audit text anchors textual content TF-IDF URLs Véronique Duong Wang Hong Website WeChat Weibo www.iste.co.uk/duong/SEO.zip