Baidu SEO: Challenges and Intricacies of Marketing in ChinaJohn Wiley & Sons, 31 juil. 2017 - 160 pages SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
Table des matières
Baidu Its Services and Its Competitors | 1 |
Technical Advice and Tips for Baidu SEO | 13 |
compatible with Baidu | 30 |
external spam links | 37 |
a mobile site | 44 |
Rapid Positioning | 51 |
Subjects Related to Baidu | 65 |
Methodology of a Baidu SEO Campaign | 75 |
Beyond Baidu | 97 |
Conclusion | 111 |