Commodity Activism: Cultural Resistance in Neoliberal TimesRoopali Mukherjee, Sarah Banet-Weiser NYU Press, 2012 - 303 pages Buying (RED) productsofrom Gap T-shirts to Appleoto fight AIDS. Drinking a Caring Cup of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of commodity activism. Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove Real Beauty campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era.Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. |
Table des matières
| 1 | |
| 19 | |
CELEBRITY COMMODITY CITIZENSHIP | 93 |
COMMUNITY MOVEMENTS POLITICS | 195 |
About the Contributors | 293 |
Index | 297 |
Autres éditions - Tout afficher
Expressions et termes fréquents
activist advertising African African Americans American Angelina Jolie argues audience authenticity Avon Babeland Better Community blood diamonds brand culture breast cancer cable campaign capitalism celebrity activism citizens citizenship civic commercial commodification commodity activism consumer culture consumerism consumption contemporary context corporate corporate social responsibility critical critique discourse Disney economic emergence environmental ethical example feminist film food politics foodscape fundraising gender global green products Hayek hip-hop historical Hollywood humanitarian Hurricane Katrina IC’s identity increasingly individual industry interview Invisible Children issues Jolie Jolie’s Kanye West Katrina labor Latina Latina/o Latinidad mainstream mobilization movement nappies narrative neoliberal networks nonprofit organizations Orleans participation pay-TV philanthropy Pitt’s popular practices profit programs promote racial rebuilding retailers role Salma Hayek sex positive sex toy sexual shifts social responsibility spectacle star strategies sumer television tion transformation University Press viewers women York