Conscious Capitalism: Liberating the Heroic Spirit of Business

Couverture
Harvard Business Press, 2013 - 344 pages
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As seen on Oprah's Super Soul Sunday

A New York Times and Wall Street Journal Bestseller

In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.

These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation--for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
 

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CONSCIOUS CAPITALISM: Liberating the Heroic Spirit of Business

Avis d'utilisateur  - Kirkus

Whole Foods co-founder Mackey, writing with economist Sisodia, offers a persuasive paean to free enterprise."In the long arc of history, no human creation has had a greater positive impact on more ... Consulter l'avis complet

Table des matières

Awakenings
1
Capitalism Marvelous Misunderstood Misaligned
11
Conscious Capitalism and the Heroic Spirit of Business
25
The First Tenet Higher Purpose
41
Purpose The Corporations Search for Meaning
45
Discovering and Growing Purpose
57
The Second Tenet Stakeholder Integration
69
Loyal Trusting Customers
75
The Qualities of Conscious Leaders
183
Becoming a Conscious Leader
195
The Fourth Tenet Conscious Culture and Management
215
Conscious Cultures
217
Conscious Management
235
Becoming a Conscious Business
251
The Power and Beauty of Conscious Capitalism
263
The Conscious Capitalism Credo
273

Passionate Inspired Team Members
85
Patient Purposeful Investors
99
Collaborative Innovative Suppliers
111
Flourishing Welcoming Communities
123
A Healthy Vibrant Environment
139
The Outer Circle of Stakeholders
153
the Interdependence of Stakeholders
167
The Third Tenet Conscious Leadership
177
The Business Case for Conscious Capitalism
275
Conscious Capitalism and Related Ideas
291
Misconceptions About Conscious Capitalism
299
Notes
307
Index
323
Acknowledgments
339
About the Authors
343
Droits d'auteur

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À propos de l'auteur (2013)

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

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