Design Elements, 2nd Edition: Understanding the Rules and Knowing when to Break Them - Updated and Expanded
Rockport Publishers, 2014 - 320 pages
This updated version of Rockportâ€™s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together.
DIVExpansion and new material includes:/divDIV /divDIV-Composition/layout, visual hierarchy, /divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div
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Table des matières
WHAT IS GRAPHIC DESIGN?
TWENTY RULES FOR MAKING GOOD DESIGN
CHAPTER 01 FORM AND SPACE
CHAPTER 02 COLOR FUNDAMENTALS
CHAPTER 03 CHOOSING AND USING TYPE
CHAPTER 04 THE WORLD OF IMAGE
CHAPTER 05 PUTTING IT ALL TOGETHER
WHEN AND WHY TO BREAK EVERY RULE IN THIS BOOK
Expressions et termes fréquents
abstract alignment alter analogous appear areas axis become blue breaks callouts color wheel columns complex components composition concept contour contrast create CROATIA defined depth desaturated DESIGN UNITED designer’s dots duotone edge enhance example form elements form language format geometric graphic graphic design grid hierarchy horizontal icon identity image’s imagery intensity interaction kind layout LESLEY MOORE letters linear logic logo material meaning movement negative space NETHERLANDS neutral ofthe optical organic overall palette paragraph perceived perception photograph pictorial plane positive poster primary colors prime marks proportions QATAR relationships relative rhythm Robert Bringhurst sans serif saturation semantic gap sequence serif shape similar slab serif spatial specific spread strokes structure STUDIO style symbol symmetrical temperature text elements texture tion type elements typeface typographic color UNITED KINGDOM vertical viewer violet VISUAL ARTS UNITED weight width word x-height yellow