Designing for Growth: A Design Thinking Tool Kit for Managers

Columbia University Press, 2011 - 227 pages
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What happens if you put analytical thinkers on the same teams as creative designers? Actually, this combination of opposites can become much greater than the sum of its parts. For fast, cost-effective, replicable product innovation, designers need analytical thinkers as much as analysts need designers. Innovation experts Jeanne Liedtka and Tim Ogilvie set up four questions as the framework for implementing a systematic process for achieving innovative concepts. Their graphically interesting manual lays out steps and tools you can use to achieve great internal operating efficiencies, to generate true innovation or even to disrupt entire industries. The authors temper pure creativity with discipline, risk management and strict boundaries, while leaving open the possibility of breakthrough innovation. Their methods demystify the often opaque world of design in a way any analytics manager can grasp. getAbstract recommends this intelligent presentation to managers and leaders at all levels, and to designers who seek ways to apply their creativity in a results-oriented, structured manner.

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Table des matières

Why Design?
Four Questions Ten Tools
Value Chain Analysis
Assumption Testing
Customer CoCreation
Leading Growth and Innovation in Your Organization
e Project Management Aids
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À propos de l'auteur (2011)

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

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