Don't Think Pink: What Really Makes Women Buy--and how to Increase Your Share of this Crucial MarketAMACOM, 2004 - 230 pages The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. |
Table des matières
BRAIN TRAINING How Not to Think Pink | 1 |
NOW YOU SEE HER The Visible Approach to Marketing to Women | 25 |
NOW YOU DONT SEE HER The Transparent Approach to Marketing to Women | 34 |
INSIDE A WOMANS MIND The Scientific Underpinnings | 62 |
SHAPING THE GENERATIONS Baby Boomers and Matures to Gen Yers | 83 |
LOOKING BEYOND GENERATIONS The Buying Filters of Life Stages and Roles | 114 |
CULTURAL INFLUENCERS The Buying Filters of Emerging Majorities | 139 |
LEARNING CURVES AND LIFE STAGES RelationshipBuilding Opportunities | 155 |
THE INTERNET SAVVY WOMEN Connecting with Her Online | 172 |
ONLINE RESEARCH Using EMarketing to See Women Clearly | 187 |
ENLISTING WOMEN AS YOUR MARKETING PARTNERS An Alliance for Brand Success | 198 |
INVESTING IN A TRANSPARENT FUTURE | 211 |
NOTES | 215 |
RECOMMENDED READINGS | 223 |
| 225 | |
Autres éditions - Tout afficher
Don't Think Pink: What Really Makes Women Buy--and how to Increase Your ... Lisa Johnson,Andrea Learned Aucun aperçu disponible - 2004 |
Expressions et termes fréquents
Asian American Baby Boomer Baby Einstein Boomer women Boost Mobile brain brand brand personality businesswomen buying behavior BUYING FILTERS buying mind campaigns companies connection consider cultural customer experience customer service demographic develop e-mail emerging majorities EPM Communications ESPN example feedback feel female customers focus friends Gen X Gen Y women Gen Yers Hispanic Home Depot home improvement household industry interact Internet June Cleaver lifestyle listening lives magazine male marketing efforts marketing messages marketing to women Mary Lou Quinlan Mature moms off-line offer packaging Paco Underhill percent perspective product or service purchase reaching women reflect resonate response retail roles savvy segment serve shoppers single women specific spend survey Think Pink Tickle.com tion transitions transparent marketing U.S. Census Bureau visible woman's buying women consumers women customers women's market