Driving Eco-innovation: A Breakthrough Discipline for Innovation and Sustainability
"If you miss this book you may miss the boat" - Ernst Ulrich von Weizscker, President of Wuppertal Institute for Climate Environment & Energy This is a book about innovation. Innovation which is fuelled by ecological issues. Innovation which will enable you to save time, resources, money and improve your performance for new business development. It spells out the meaning of vital trends which will shake up your business over the coming decades. Driving Eco-Innovation provides an insight into why business is losing its innovation stamina. It gives you the nuts and bolts of the eco-innovation approach and enables you to carry out your own, hands-on experiments and, ultimately, provide products and services that are environmentally efficient and economically profitable. Authors : Claude Fussler is vice president of Environmental Health & Safety, New Business & Public Affairs, Dow Europe. In 1995 he receivedTomorrow Magazine's Environmental Leadership Award. Peter James is director of the Sustainable Business Centre. He is also an Associate of Ashridge Management College.
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The business precautionary principle
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achieve action advantage approach areas base become believes benefits better build challenge Chapter chemicals Cleaner Production cleaning companies compared competitive concept consumer consumption continue costs countries create customers cycle demand dimensions drivers eco-compass eco-efficiency ecological economic effects efficiency emissions energy environment environmental example existing extension factor FIGURE function future global greater green growth human ideas identify impacts important improvement increase industry initiatives innovation integrated intensity International involved issues less limits long-term manufacturing mass means ment million move natural needs operations opportunities options organic performance pollution population possible potential problems raw materials recycling reduce requires responsibility result risk savings score share shows social sources stage success suppliers sustainable development term tion unit vision waste