E-commerce: Business, Technology, Society

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Prentice Hall, 2008 - 809 pages
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For the undergraduate and graduate e-commerce course in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

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À propos de l'auteur (2008)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

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