Futurize Your Enterprise: Business Strategy in the Age of the E-Customer

Couverture
Wiley, 30 sept. 1999 - 336 pages
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Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." – Eric Schmidt, CEO, Novell "Siegel′s principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." – Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel′s vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co–exist with customers in an expandable, renewable relationship. Managers: you will love this book!" – Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" – Steve Schaffer, CEO, Mystery.net "David Siegel uses a people–centered, commonsense approach to take the Web from the realm of hype into practical reality." – John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer–led web strategy. It′s designed to go hand–in–hand with this book. Come to www.futurizenow.com and get the rest of the story.

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Table des matières

The Toast Is Burning
1
Why Most Web Strategies Fail
13
EBusiness
23
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À propos de l'auteur (1999)

DAVID SIEGEL is a leading Internet strategist. He is the author of the bestseller Creating Killer Web Sites, which has been translated into 15 languages. His Secrets of Successful Web Sites is the bible of new-media project management. Siegel has been published in the Harvard Business Review and is an internationally sought-after public speaker. In working with clients like Hewlett-Packard, Lucent, Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as an expert in planning long-term web strategy. Siegel is chairman of Studio Verso, a web-design and strategy firm, and president of Siegel Vision, an E-strategy company (www.siegelvision.com).

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