Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices

Greenwood Publishing Group, 2002 - 400 pages
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Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.


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Table des matières

Introduction The Global Media and Marketing Revolution of Campaigns
The Worldwide Proliferation of American Campaign Techniques
The Modus Operandi of American Overseas Consultants
Institutional and Cultural Limits of Americanization
Electoral Law and Party System Features
Regulatory Frameworks of Campaigns
Mass Media Infrastructure and Political Information Practices
Access to Political Television Advertising
Global Mapping of Campaign Styles
Global Approaches to Campaign Strategies
The Diminishing Relevance of Parties for Campaign Professionals
A Global Typology of Professional Role Definitions of Campaign Managers
Conclusion The Hybridization of Campaign Practices in MediaCentered Democracies
Droits d'auteur

Changing Campaign Practices and the Rise of Campaign Professionals

Expressions et termes fréquents

Fréquemment cités

Page 360 - This article is a revised version of a paper prepared for delivery at the annual meeting of the Western Political Science Association, Los Angeles, California, April 1978.
Page 3 - a competitive struggle to influence and control popular perceptions of key political events and issues through the major mass media
Page 360 - Press. Diamond, Larry (1999). Developing Democracy: Toward Consolidation. Baltimore: The Johns Hopkins University Press.
Page 355 - Blumler, Jay G. (1997). Origins of the Crisis of Communication for Citizenship.

À propos de l'auteur (2002)

FRITZ PLASSER is Professor of Political Science at the University of Innsbruck and Director of the Center for Applied Political Research in Vienna. He has been author, co-author, or editor of 21 books and has published widely on campaigns and elections from a comparative perspective.

GUNDA PLASSER is Senior Research Advisor with the Center for Applied Political Research. She previously worked as an international research manager for a large marketing research company in Vienna, Austria, where she specialized in East Central and Eastern Europe.

Informations bibliographiques