Network Models of the Diffusion of Innovations

Couverture
Hampton Press, 1995 - 171 pages
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.

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Table des matières

Prior Research on Threshold and Critical Mass Effects
17
Opinion Leadership
31
The Strength of Weak Ties
49
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