Nudge: The Final Edition

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Penguin Books Limited, 4 oct. 2012 - 384 pages

NO.1 INTERNATIONAL BESTSELLER

One of the most influential books of the 21st century

*Fully revised and updated from cover to cover*

Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society.

Now, Richard Thaler and Cass Sunstein have updated the book, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research. This final edition offers a wealth of new insights, for both its avowed fans and newcomers, about a wide range of issues that we face in our daily lives -- health, personal finance, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want) -- all while honouring one of the cardinal rules of nudging: make it fun!

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LibraryThing Review

Avis d'utilisateur  - riida - LibraryThing

my first DNF for the year... i'm disappointed with myself...for a long time i was looking forward to reading this book, only to get so bogged down i had to finally give up a few pages short of the ... Consulter l'avis complet

LibraryThing Review

Avis d'utilisateur  - BookConcierge - LibraryThing

Digital audiobook read by Lloyd James. Thaler and Sunstein are professors specializing in Behavioral Economics. This work explores the ways in which decision options are presented to achieve the ... Consulter l'avis complet

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À propos de l'auteur (2012)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

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