The Curve: Turning Followers Into Superfans
Portfolio Penguin, 2014 - 272 pages
The Curve is a new way of doing business and of seeing the world.
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
'A neatly forged, comprehensive model any business can lucratively exploit'
+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.