The Fundamentals of Brand SERPs for Business: Google is your new business card and it is up to you to optimise yours.Kalicube, 28 janv. 2022 - 175 pages Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card" - the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition. |
Table des matières
Chapter | 1 |
Chapter | 11 |
Chapter Three | 23 |
Chapter Four | 41 |
Chapter Five | 55 |
Chapter Nine | 109 |
Conclusion | 133 |
Glossary | 139 |
References | 147 |
Autres éditions - Tout afficher
Expressions et termes fréquents
accurate audience Bing brand message brand name Brand SERP optimisation build business owners Chapter Five cheat competitors convincing cost per click create credibility digital ecosystem digital strategy Elements SERP Features entities existing clients Fabric Canel Facebook Fundamentals of Brand Google Business Card Google search Google your brand Google's algorithms Google's understanding help Google IKEA improve your Brand Improving Results Kalicube Knowledge Panel LinkedIn look Managing Social Media meta title Motörhead navigate negative SEO offer Optimising Your Homepage Partial Control Pew Research Center positive prioritise Quality Score rank Rich Elements SERP Rich Sitelinks SaaS platform search engines search query search results SEO Tactics SEO techniques SERPs for Business social media accounts social media platforms social media profiles subject verb object third-party title and description Triggering and Optimising Triggering Rich Elements Twitter Boxes update user experience Video Boxes Wikipedia YouTube