The One to One Future: Building Relationships One Customer at a TimeUsing the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. |
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Table des matières
Acknowledgments | 1 |
Economies of Scope | 8 |
Make Money Protecting Privacy | 9 |
Droits d'auteur | |
12 autres sections non affichées
Autres éditions - Tout afficher
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1993 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1997 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Aucun aperçu disponible - 1997 |
Expressions et termes fréquents
1:1 marketing able actual advertising airline already American begin brand bulletin board charge Club collaborative communications complaint consumers cost coupon create customer manager customer's designed dialogue direct economies electronic experience fact firm frequent friends future give identify important increase individual customers instance interactive interested kind less lifetime look machine managers marketing mass means messages million never Nissan offer once opportunity organization packaged particular percent possible probably problem profit promotion prospects purchase questions relationship response retail satisfied sell share share-of-customer simply subscriber survey talk things tion tomer transactions travelers trying
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Informations bibliographiques
| Titre | The One to One Future: Building Relationships One Customer at a Time A currency book |
| Auteurs | Don Peppers, Martha Rogers |
| Collaborateur | Martha Rogers |
| Éditeur | Currency Doubleday, 1993 |
| ISBN | 0385425287, 9780385425285 |
| Longueur | 443 pages |
| Exporter la citation | BiBTeX EndNote RefMan |