The One to One Future: Building Relationships One Customer at a Time

Currency Doubleday, 1993 - 443 pages
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.

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Table des matières

Back from the Future
Economies of Scope
Make Money Protecting Privacy
Droits d'auteur

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