The One to One Future: Building Relationships One Customer at a Time

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Currency Doubleday, 1993 - 443 pages
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Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.

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Table des matières

B Back from the Future
3
B Share of Customer Not Share of Market
18
B Collaborate with Your Customers
51
Droits d'auteur

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Autres éditions - Tout afficher

The One to One Future: Building Relationships One Customer at a Time
Don Peppers,Martha Rogers
Affichage d'extraits - 1993
The One to One Future: Building Relationships One Customer at a Time
Don Peppers,Martha Rogers
Affichage d'extraits - 1997
The One to One Future: Building Relationships One Customer at a Time
Don Peppers,Martha Rogers
Aucun aperçu disponible - 1997
Tout afficher »

Expressions et termes fréquents

1:1 marketing AAdvantage able addressable advertising airline American Express audiotex caller catalog collaborative commercial communications company's competitive competitors complaint cost coupon current customers customer manager customer satisfaction customer's database delivered delivery detergent dialogue Direct Marketing discount economies of scope electronic Equifax fax machine fax mailbox firm FreeFone frequent flyer future grocery HomeFax identify increase individual consumers individual customers interactive kind lifetime values market share mass marketing mass media messages million newspaper Nissan offer organization packaged percent personal computer phone number Pizza Pizza Hut portfolio Procter & Gamble profit prospects purchase relationship response retail sell share-of-customer share-of-customer strategy subscriber sumer supermarket talk target television tion tomer transactions Tricia Nixon Cox vidual Waldenbooks Wall Street Journal

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À propos de l'auteur (1993)

DON PEPPERS and MARTHA ROGERS, PhD, are the founding partners of Peppers and Rogers Group, a Carlson Marketing Group Company based in Norwalk, Connecticut (www.1to1.com). They are the coauthors of five bestselling books about one-to-one customer relationships and were named by Business 2.0 magazine as two of the most important business gurus of all time. Peppers was formerly the CEO of a top-20 direct marketing agency, and Rogers is an adjunct professor at The Fuqua School of Business at Duke University, as well as Codirector of the Teradata Center for Customer Relationship Management at Duke University (www.teradataduke.org).

Informations bibliographiques

QR code for The One to One Future
TitreThe One to One Future: Building Relationships One Customer at a Time
A currency book
AuteursDon Peppers, Martha Rogers
ÉditeurCurrency Doubleday, 1993
ISBN0385425287, 9780385425285
Longueur443 pages
  
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