The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream

Couverture
Red Wheel/Weiser, 2005 - 217 pages
Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware and, most famously, the Ginsu knife-captured both the imagination and pocketbook of the American public. The Wisdom of Ginsu? is a collection of their favorite back-to-basic lessons and philosophies-what they call ?Ginsuisms?

Autres éditions - Tout afficher

The Wisdom Of Ginsu: Carve Yourself A Piece Of The American Dream
Edward Valenti,Barry Becher
Aperçu limité - 2018

À propos de l'auteur (2005)

Barry Becher is now retired, but his nationally renowned marketing talents, achievements and expertise in media buying have been recognized via seven ECHO awards, the highest award in the international direct marketing industry, and featured in a number of television documentaries. Edward Valenti is currently COO and co-founder of PriMedia Inc. working with many well-known companies and brand names, including: Xerox, IMAX, Legal Sea Foods, Astra-Zeneca, APC, Boston Acoustics and RE/MAX. He has received numerous industry awards and he and his work have appeared in numerous documentaries on ABC, The History Channel, The Discovery Channel and A&E.

Informations bibliographiques

TitreThe Wisdom of Ginsu: Carve Yourself a Piece of the American Dream
AuteursBarry Becher, Edward Valenti
Éditionillustrée
ÉditeurRed Wheel/Weiser, 2005
ISBN1564148033, 9781564148032
Longueur217 pages
  
Exporter la citationBiBTeX EndNote RefMan