The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream

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Red Wheel/Weiser, 2005 - 217 pages
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Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware and, most famously, the Ginsu knife-captured both the imagination and pocketbook of the American public. The Wisdom of Ginsu? is a collection of their favorite back-to-basic lessons and philosophies-what they call ?Ginsuisms?

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À propos de l'auteur (2005)

Barry Becher is now retired, but his nationally renowned marketing talents, achievements and expertise in media buying have been recognized via seven ECHO awards, the highest award in the international direct marketing industry, and featured in a number of television documentaries.

Edward Valenti is currently COO and co-founder of PriMedia Inc. working with many well-known companies and brand names, including: Xerox, IMAX, Legal Sea Foods, Astra-Zeneca, APC, Boston Acoustics and RE/MAX. He has received numerous industry awards and he and his work have appeared in numerous documentaries on ABC, The History Channel, The Discovery Channel and A&E.

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