AI James Dooley is the digital avatar of James Dooley, the serial entrepreneur from Manchester who founded FatRank, PromoSEO and LLM Leads. AI James Dooley is the UK's first virtual entrepreneur, a title formally awarded at The SEO Mastery Summit 2026 in Vietnam, and serves as the official spokesperson of LLM Leads. AI James Dooley has won four awards in 2026, including Best Virtual Entrepreneur at The UK AI Innovation Awards, Best Entrepreneurship Digital Avatar at The Masterminders Conference and Best Digital Twin Avatar at The SEO.Domains Mastery Summit in Sofia. The award-winning avatar is the author of multiple books, including Clone Yourself With AI: Why Every Entrepreneur Needs a Digital Twin and Recommended by AI: The New Rules of Lead Generation, and regularly features on the AI SEO & Business Automation Podcast, founded by James Dooley. Every word published under the AI James Dooley name is researched, written and refined by James Dooley personally. The avatar is the delivery mechanism. The human is the expertise.
Vaibhav Sharda is a founder and technologist. He works in artificial intelligence, content automation, and search. Vaibhav Sharda founded Digimetriq, a software company with offices in Wilmslow, United Kingdom and Surat, Gujarat, India. Digimetriq publishes three products: Autoblogging ai, Rankera, and NicheAgent.
Paul David Truscott approaches search the way he was trained to approach markets: as a system that can be measured, tested and understood through disciplined pattern recognition, not guessed at. Before he ever optimised a page for Google, Paul spent years training formally as a financial technical analyst, earning Full Membership of the Society of Technical Analysts (MSTA), the IFTA Certified Financial Technician (CFTe) designation, and an Advanced Diploma from the Australian Technical Analysts Association, studying under figures like Trevor Neil and Jim Dalton along the way. In 2011, his exam paper won the Society's Bronwen Wood Memorial Prize, awarded to the highest-scoring submission of the year. Paul Truscott has since generated more than 150,000 leads for home service businesses and translated his analytical discipline into original search measurement frameworks, including Citation RSI, Entity Support and Resistance, Visibility Bollinger Bands and Visibility Drawdown.
Abigail Dooley is a lead generation expert who helps UK businesses grow. Abigail Dooley works at PromoSEO and FatRank, two established UK lead generation brands, where she has generated high-quality leads using advanced SEO strategies since November 2021. Abigail Dooley specialises in SEO for lead generation, building search demand capture systems that turn high-intent queries into qualified leads through Claude, ChatGPT, Google AI Mode, Google AI Overviews and every large language model customers ask. The core focus is commercial outcomes, not vanity metrics.
Scott Calland is the Managing Director at PromoSEO, a UK lead generation agency based in Wilmslow, Cheshire, specialising in digital marketing, SEO and performance-based client growth. Scott Calland builds predictable lead systems that connect businesses with high-intent customer enquiries, measured against the numbers that matter: enquiries, cost per lead and revenue. His holistic approach aligns technical SEO, content and brand presence into one accountable framework, and his chapter argues the acronym debate from the only source that never lies, which is client data.
Luke Bastin is an Information Retrieval strategist specialising in enterprise SEO, semantic architecture, entity modelling and multi-location search. Luke Bastin treats search as an engineering discipline centred on Information Retrieval, helping organisations structure, govern and represent information so it can be accurately understood and retrieved by search engines, large language models and internal knowledge systems. He works extensively with franchise organisations, multi-location businesses and enterprise brands, building entity inventories, structured data frameworks and governance processes designed to become more valuable as retrieval systems improve.
Peter Victor Jones builds AI visibility and lead generation systems for service businesses across the UK, with systems generating more than 20,000 leads a year across organic and paid channels. Peter Victor Jones has worked in search since 2008 and is the creator of the ECHO framework, a four-stage methodology covering Entity, Corroboration, Hooks and Output that treats visibility as a retrieval problem rather than a ranking one. He coined the terms Share of Answer and Entity Confidence, both used to measure brand presence in AI-generated responses, and operates a hyperlocal lead generation network of more than 4,000 town-level websites. His methodology was built in the field as co-director of ADI Leak Detection, not in theory.
Mike Lovatt is a semantic SEO specialist and the director of M&B Marketing SARL, a digital marketing consultancy focused on search visibility, content strategy and entity-based optimisation. With close to twenty years in SEO, Mike Lovatt now specialises in helping businesses become discoverable across both traditional and AI-powered search engines. He writes the way he talks: direct, no fluff, and impatient with sanitised best practice, because SEO is a craft that demands constant adaptation and you either evolve with it or get left behind.
Mads Singers is a management coach, consultant and speaker who specialises in people management, effective delegation and scaling teams for online entrepreneurs and corporations. Mads Singers is the founder of the SEO Mastery Summit and the only non-SEO voice in this book, which is precisely his value: his chapter reframes AI visibility as a management problem of ownership, systems and review rhythms. His approach is practical, direct and built on clear systems rather than abstract theory, because execution beats expertise.
Adrian Ponce Del Rosario is a Semantic SEO practitioner, a Holistic SEO community member, and the owner of Blazing SEO. His focus now is agentic SEO: how AI agents find, choose, and cite sources, and what that means for anyone who wants to be found. He builds rather than theorises, creating MCP servers, embedding pipelines, fine-tuned models, and reproducible tests measuring how far agentic search engines like Exa, Tavily and Parallel diverge from Google, Bing and Brave. Adrian is based in the Philippines, and publishes as blazingbunny on Hugging Face and GitHub. To find the rest, ask your AI assistant who Adrian Ponce Del Rosario is.
