Type Faces: With which We "prove it with Proofs" in Typography for AdvertisementsF. N. Phillips, Incorporated, 1929 - 540 pages |
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Page 15
... advertising on a really sales - producing scale , no one ever dreamed there was more than one way to sell by mail ... advertising will contain as much white space , the same quality of composi- tion as is used in general advertising ...
... advertising on a really sales - producing scale , no one ever dreamed there was more than one way to sell by mail ... advertising will contain as much white space , the same quality of composi- tion as is used in general advertising ...
Page 16
... advertising for the next few years and you will understand the evolution of all advertising . It is always undergoing a change- sometimes for worse - but again , let us repeat that with every change , be it good or bad , some real good ...
... advertising for the next few years and you will understand the evolution of all advertising . It is always undergoing a change- sometimes for worse - but again , let us repeat that with every change , be it good or bad , some real good ...
Page 17
With which We "prove it with Proofs" in Typography for Advertisements Frederic Nelson Phillips, Inc. for truthfulness in advertising during the past quarter century . Unprincipled advertisers , who defrauded the public of millions of ...
With which We "prove it with Proofs" in Typography for Advertisements Frederic Nelson Phillips, Inc. for truthfulness in advertising during the past quarter century . Unprincipled advertisers , who defrauded the public of millions of ...
Table des matières
Colwell Handletter | 8 |
Cloister Bold Italic Special | 195 |
Cloister Initials | 316 |
9 autres sections non affichées
Expressions et termes fréquents
228 East Forty-fifth 6-Point ABCDE ABCDEFG ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 10-Point advertising applied assume becomes neces becomes necessary Black Bodoni Bold Bold Italic Bookman called Caslon Old Style causes which impel Century CHARACTERS TO PICA Cheltenham Bold Cochin color composition connected copy course of human decent respect declare the causes dissolve the political earth EAST 45TH STREET East Forty-fifth Street engraving equal station face FREDERIC NELSON PHILLIPS Garamond Bold Goudy Bold head hold these truths human events impression Initials Italic Leaded Italic Solid Kennerley laws of nature letter machine made-up mankind requires mark metal nature's God entitles Old Style Italic opinions of mankind PICA MEASURE piece placed plate POINT political bands powers printers printing Proofs 228 EAST rule sary self-evident separate and equal sheet side space STREET NEW YORK term Typographers Who Prove usually YORK CITY