Type Faces: With which We "prove it with Proofs" in Typography for AdvertisementsF. N. Phillips, Incorporated, 1929 - 540 pages |
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Page 26
... letter spaced . In marking cap lines , allow for a thin space between letters whenever possible . Less space is needed between slanting or open letters . The contrast is evident at once : Wrong- Right- WAVERS WAVERS Even spacing ...
... letter spaced . In marking cap lines , allow for a thin space between letters whenever possible . Less space is needed between slanting or open letters . The contrast is evident at once : Wrong- Right- WAVERS WAVERS Even spacing ...
Page 524
... letter - A letter having a projec- tion beyond the body or shank . In Roman , f and j are the only kerned letters , but in Italic , d , g , j , I and y are kerned on one side of the face , and f on both sides . Many Italic capitals , as ...
... letter - A letter having a projec- tion beyond the body or shank . In Roman , f and j are the only kerned letters , but in Italic , d , g , j , I and y are kerned on one side of the face , and f on both sides . Many Italic capitals , as ...
Page 525
... letters . line - 1 . A unit of measurement , equal to a pica , used to designate the sizes of wood type . 2. A row of written or printed letters , words , figures , etc. , extending across a page or column . 3. A short note , letter or ...
... letters . line - 1 . A unit of measurement , equal to a pica , used to designate the sizes of wood type . 2. A row of written or printed letters , words , figures , etc. , extending across a page or column . 3. A short note , letter or ...
Table des matières
Colwell Handletter | 8 |
Cloister Bold Italic Special | 195 |
Cloister Initials | 316 |
9 autres sections non affichées
Expressions et termes fréquents
228 East Forty-fifth 6-Point ABCDE ABCDEFG ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 10-Point advertising applied assume becomes neces becomes necessary Black Bodoni Bold Bold Italic Bookman called Caslon Old Style causes which impel Century CHARACTERS TO PICA Cheltenham Bold Cochin color composition connected copy course of human decent respect declare the causes dissolve the political earth EAST 45TH STREET East Forty-fifth Street engraving equal station face FREDERIC NELSON PHILLIPS Garamond Bold Goudy Bold head hold these truths human events impression Initials Italic Leaded Italic Solid Kennerley laws of nature letter machine made-up mankind requires mark metal nature's God entitles Old Style Italic opinions of mankind PICA MEASURE piece placed plate POINT political bands powers printers printing Proofs 228 EAST rule sary self-evident separate and equal sheet side space STREET NEW YORK term Typographers Who Prove usually YORK CITY