The One to One Future: Building Relationships One Customer at a TimeCurrency Doubleday, 1993 - 443 pages Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. |
Table des matières
Back from the Future | 3 |
Economies of Scope | 8 |
Share of Customer Not Share of Market | 18 |
Droits d'auteur | |
11 autres sections non affichées
Autres éditions - Tout afficher
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1993 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1997 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Aucun aperçu disponible - 1997 |
Expressions et termes fréquents
1:1 marketing AAdvantage able addressable advertising airline American Express audiotex brand managers bulletin board car rental catalog collaborative communications company's competitive competitors complaint cost coupon current customers customer manager customer satisfaction database dialogue Direct Marketing discount economic economies of scope electronic Emerald Club fax machine feedback firm FreeFone frequent flyer Frosted Flakes future grocery HomeFax identify increase individual customer's individual customers interactive kind lifetime value market share mass marketer mass media messages million ness Nissan offer packaged particular customer percent personal computer phone number Pizza Hut Procter & Gamble product and service product or service profit prospects purchase relationship retail sell share-of-customer share-of-customer strategy subscriber sumer supermarket talk target television tion tomer transactions Waldenbooks Wall Street Journal