General PrintingMcKnight & McKnight Publishing Company, 1963 - 203 pages |
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Page 111
... display elements in printing are essentially the same as those which are used as guides in determining the points of ... display is a matter of taste or preference on the part of the person designing or composing a printed . piece ...
... display elements in printing are essentially the same as those which are used as guides in determining the points of ... display is a matter of taste or preference on the part of the person designing or composing a printed . piece ...
Page 113
... display , must offer the prospective reader a sampling that will attract his attention and then enable him to determine if the sub- ordinate material is likely to be of interest . Advertising printing , unlike such printing as program ...
... display , must offer the prospective reader a sampling that will attract his attention and then enable him to determine if the sub- ordinate material is likely to be of interest . Advertising printing , unlike such printing as program ...
Page 135
... DISPLAY TYPES 135 Practically all roman type faces in common use today have accompanying italics . This was not true ... display lines in advertisements , but it is safe to say that most persons currently following the style . are not ...
... DISPLAY TYPES 135 Practically all roman type faces in common use today have accompanying italics . This was not true ... display lines in advertisements , but it is safe to say that most persons currently following the style . are not ...
Autres éditions - Tout afficher
General Printing: An Illustrated Guide to Letterpress Printing Glen U. Cleeton,Charles W. Pitkin Aucun aperçu disponible - 2006 |
Expressions et termes fréquents
appearance areas binding bottom called capitals cast cause characters Check color composed composition copy corner correct cylinder developed display duplicating early edge engraving etched face finish galley gauge give graphic arts gravure guides halftone hand head Hold illustrations impression inch industry inserted Italy known layout lead length letters lift light Lithography machine make-ready manufacturing mark material measure metal method necessary needed newspaper offset operation packing paper paste photographic picas piece plants plates position possible preparing printers printing processes production proof proper Pull pulp quad relief relief printing removed result rollers roman rule screen sheet shown in Figure shows side sizes slug space standard stick surface tion turn Unit usually various vary widely width York