General PrintingMcKnight & McKnight Publishing Company, 1963 - 203 pages |
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Page 111
... typographic arrangement are to attract the reader's attention , arouse his interest , and make it easy for him to read and decipher quickly the message conveyed by the printed . job . Usually the typographic arrangements in- volving ...
... typographic arrangement are to attract the reader's attention , arouse his interest , and make it easy for him to read and decipher quickly the message conveyed by the printed . job . Usually the typographic arrangements in- volving ...
Page 112
... typography may be said to be " trans- parent " because the designer has done his job so logically and so well that the reader con- centrates solely on the message and is unaware of any typographic devices which have been used . A simple ...
... typography may be said to be " trans- parent " because the designer has done his job so logically and so well that the reader con- centrates solely on the message and is unaware of any typographic devices which have been used . A simple ...
Page 116
Glen Uriel Cleeton, Charles W. Pitkin. Unit 87 How to Use Modern Typographic Style Centered arrangements , such as ... typography has developed which is based on the application of fundamental prin- ciples to the asymmetrical arrangement ...
Glen Uriel Cleeton, Charles W. Pitkin. Unit 87 How to Use Modern Typographic Style Centered arrangements , such as ... typography has developed which is based on the application of fundamental prin- ciples to the asymmetrical arrangement ...
Autres éditions - Tout afficher
General Printing: An Illustrated Guide to Letterpress Printing Glen U. Cleeton,Charles W. Pitkin Aucun aperçu disponible - 2006 |
Expressions et termes fréquents
appearance areas binding bottom called capitals cast cause characters Check color composed composition copy corner correct cylinder developed display duplicating early edge engraving etched face finish galley gauge give graphic arts gravure guides halftone hand head Hold illustrations impression inch industry inserted Italy known layout lead length letters lift light Lithography machine make-ready manufacturing mark material measure metal method necessary needed newspaper offset operation packing paper paste photographic picas piece plants plates position possible preparing printers printing processes production proof proper Pull pulp quad relief relief printing removed result rollers roman rule screen sheet shown in Figure shows side sizes slug space standard stick surface tion turn Unit usually various vary widely width York