Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand AnniversarySpringer, 22 juil. 2015 - 146 pages The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. |
Table des matières
Marketing the 50th Anniversary Brand Management | |
Merchandising the 50th Anniversary Public Service | |
Mediatizing the 50th Anniversary Cinematic Liveness | |
Index | |
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Expressions et termes fréquents
3D cinema 3D TV 50th anniversary aesthetics Afterparty anniversary special argue audiences award Basingstoke BBC Wales BBC Worldwide BBC's Bloomsbury Academic brand anniversaries brand management British Cambridge and Malden commemorative commercial contemporary cultural value Dalek decommoditization diegetic Digital discourses Doctor Who fans Doctor Who Live Doctor Who Magazine DotD episode Fan Cultures fan service fandom fiftieth Film Grainge Gray Hills hype I.B. Tauris industry integrated Issue Johnson legitimating marketing Mathijs Matt Smith media anniversary media events memory merchandise Movie narrative negative parallax Palgrave Macmillan Panini UK para-paratextual paratexts paratextual array Paul Paul McGann Polity Press production programme promotional Public Service Broadcasting public service consumption Radio release Routledge Science Fiction Science of Doctor screenings show's showrunner souvenirs Spilsbury Steven Moffat story storytelling TARDIS Television textual tie-in trailer Transmedia Tunbridge Unfolding Event University Press viewers Who’s anniversary Whoniverse William Hartnell York and London