Madison Avenue and the Color Line: African Americans in the Advertising IndustryUniversity of Pennsylvania Press, 24 août 2011 - 328 pages Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. |
Table des matières
1 | |
1 The Rise of Black Consumer Marketing | 20 |
2 The Jackie Robinsons of Advertising and Selling | 58 |
3 Civil Rights and the Advertising Industry | 113 |
4 Affirmative Action and the Search for White Collars | 157 |
5 The Golden Age | 206 |
Epilogue | 259 |
Notes | 273 |
307 | |
Acknowledgments | 321 |
Autres éditions - Tout afficher
Madison Avenue and the Color Line: African Americans in the Advertising Industry Jason Chambers Aucun aperçu disponible - 2011 |