Baidu SEO: Challenges and Intricacies of Marketing in ChinaJohn Wiley & Sons, 6 juil. 2017 - 160 pages SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
Table des matières
1 Baidu Its Services and Its Competitors | 1 |
2 Technical Advice and Tips for Baidu SEO | 13 |
3 Semantic and Editorial Advice and Tips for Baidu SEO | 53 |
4 Subjects Related to Baidu SEO | 65 |
5 Methodology of a Baidu SEO Campaign | 75 |
6 Beyond Baidu SEO | 97 |
Conclusion | 111 |
Glossary | 113 |
| 121 | |
| 123 | |
Other titles from iSTE in Information Systems Web and Pervasive Computing | 125 |
EULA | 133 |
Autres éditions - Tout afficher
Baidu SEO: Challenges and Intricacies of Marketing in China Véronique Duong Aucun aperçu disponible - 2017 |
Expressions et termes fréquents
algorithm alt attributes attributes of images AUTOVEILLE Baidu MIP Baidu SEO Baidu Webmaster Tools BaiduSpider brand breadcrumbs browser Challenges and Intricacies Chinese characters Chinese search engine Chinese SEO Chinese social networks click-through rate client color version crawl create domain name Dragon Metrics Duplicate Content elements example external links Facebook Figure Gantt chart Google HaoSou hosting icon ICP license Information Systems Internet users Intricacies of Marketing ISTE Ltd JavaScript keyword density Link Baiting logo Ltd and John mainland China manage Marketing in China meta description meta-tags mobile devices Money Plant monitor netlinking optimized penalized pinyin popular keywords Published by ISTE ranking recommend Renren robots robots.txt Search Engine Optimization semantic SEO on Baidu SEO project SERP simplified Chinese site’s sitemap sitemap.xml Snippets Sogou strategy Table tags tasks text anchors textual content TF-IDF URLs Véronique Duong Wang Hong Website WeChat Weibo www.iste.co.uk/duong/SEO.zip