The Virtual

Couverture
Psychology Press, 2003 - 246 pages
This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
 

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Table des matières

The return of the virtual
1
Definitions of the virtual
2
Virtualisms in history
4
Utopian virtualism
15
Summary
16
The virtual and the real
18
Virtually real
20
Slippage
23
the trades and professions
127
Alienation
130
data overload and instruction rituals
132
Users
135
Computerization of the workplace
137
The workstation
140
The flexible office
141
Ubiquitous computing
143

The virtual is real but not actual
25
Proust Bergson Deleuze
26
Memory
38
Technologies of the virtual
41
Summary
43
Digital virtualities
45
Simulation
47
Virtual reality and virtual environments
54
Applications of virtual reality
65
Computer as filter
69
The autonomy of the virtual
73
Summary
79
Virtual Africa
81
Globalization
82
Digital virtuality and globalization
85
Virtual Africa
87
Summary
92
Joystick generation cyberpunks camkids and family life
93
Cyberserfs in Cyberia
95
Internet proofing
99
Cyberpunks or virtual subcultures?
104
hackers and real knowledge
107
virtual subculture
109
Everyday virtuality
114
Summary
115
Work virtual working
116
Virtualized work
120
Clerical workers
145
Bodies at work
147
Technicians and support workers
150
Digital agents
156
Summary
158
Business sense for a virtual world
160
Economic virtualism
161
banks and brokerages
165
online rumours
168
Digital virtuality at actual firms
170
Managing the virtual and actual
175
Brands and relationships
177
Summary
182
Risk culture trust and the virtual
184
Risk avoidance and risky society
186
Knowledge societies the media and risk
188
Individuals and the experience of risk
191
A tetrology of risk
194
Risk culture of everyday life
202
Summary
203
The future of the virtual
205
Terrorism as virtual war
209
The future of the virtual
211
NOTES
215
REFERENCES
220
INDEX
234
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