Book of Type Faces and Interesting Highlights on the Graphic ArtsRosenow Company, 1930 - 219 pages |
À l'intérieur du livre
Résultats 1-3 sur 47
Page 56
... ABCDEFGHIJKLMNOPQRSTUVWXYZ & abcdefghijklmnopqrstuvwxyz 1234567890 $ EIGHT - POINT ITALIAN OLD STYLE - 9 Set Words to Square Inch 24 Set solid , 2 - point leaded , 19 Set Solid Two - Point Leaded Readability is the chief ingredient of ...
... ABCDEFGHIJKLMNOPQRSTUVWXYZ & abcdefghijklmnopqrstuvwxyz 1234567890 $ EIGHT - POINT ITALIAN OLD STYLE - 9 Set Words to Square Inch 24 Set solid , 2 - point leaded , 19 Set Solid Two - Point Leaded Readability is the chief ingredient of ...
Page 74
... ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ EIGHT - POINT KENNERLEY BOLD - 834 Set Words to Square Inch 20 Set solid , 2 - point leaded , 17 ad- Readability is the chief ingredient of any effective advertisement ...
... ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ EIGHT - POINT KENNERLEY BOLD - 834 Set Words to Square Inch 20 Set solid , 2 - point leaded , 17 ad- Readability is the chief ingredient of any effective advertisement ...
Page 107
... ABCDEFGHIJKLMNOPQRSTUVWXYZ & 1234567890 $ abcdefghijklmnopqrstuvwxyz TWELVE - POINT GOUDY HEAVYFACE CONDENSED Condensed Gothic No. 51 Readability is the chief ingredient of any advertisement , i . e . , one that gets itself read and a ...
... ABCDEFGHIJKLMNOPQRSTUVWXYZ & 1234567890 $ abcdefghijklmnopqrstuvwxyz TWELVE - POINT GOUDY HEAVYFACE CONDENSED Condensed Gothic No. 51 Readability is the chief ingredient of any advertisement , i . e . , one that gets itself read and a ...
Table des matières
The Layoutand its Result 1289 | 131 |
Types of Halftones Used 146 | 146 |
Halftone Finishes 1667 | 166 |
Droits d'auteur | |
5 autres sections non affichées
Expressions et termes fréquents
2-point leaded abcd ABCDEFGH ABCDEFGHIJ ABCDEFGHIJKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz 1234567890 admittedly are neces admittedly are necessary admittedly are necessary-but advertisement depends advertisement ever conceived BODONI BOLD BOLD ITALIC Readability BOLD Readability brains ceived and written chief ingredient composed wholly conceived and written COOPER BLACK copy course Day screens deserves effective adver effective advertisement EIGHT-POINT EIGHTEEN-POINT electrotyper elements engravings fact that type figures on scale finest adver finest advertisement FOURTEEN-POINT give an otherwise GOUDY OLD STYLE halftone hand illustrations importance of type Inch Set solid line etching ment depends necessary ingredient necessary-but poor typography OLD STYLE ITALIC otherwise mediocre advertisement paper admittedly printing surface raphy read and acted reproduction ruin the finest sary but poor scale figures Set Readability Set Words Square Inch Set statement is proved success TEN-POINT THIRTY-POINT THIRTY-SIX-POINT tisement ever conceived truth TWENTY-FOUR-POINT Two-Point Readability type-brains typog typography will ruin vertisement vision wholly of type Words to Square