Book of Type Faces and Interesting Highlights on the Graphic ArtsRosenow Company, 1930 - 219 pages |
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Page 57
... OLD STYLE ITALIC - 9 Set Words to Square Inch 24 Set solid , 2 - point leaded , 19 Readability is the chief ingredient of any effective advertisement , i . e . , one that gets itself read and acted upon . This ... Old Style Italic No. 243 G.
... OLD STYLE ITALIC - 9 Set Words to Square Inch 24 Set solid , 2 - point leaded , 19 Readability is the chief ingredient of any effective advertisement , i . e . , one that gets itself read and acted upon . This ... Old Style Italic No. 243 G.
Page 91
... OLD STYLE ITALIC Readability is the chief ingredient of any effective advertisement , i.e. , one that gets itself read and acted upon . This advertisement depends , of course , upon elements other than type ... Old Style Italic No. 641.
... OLD STYLE ITALIC Readability is the chief ingredient of any effective advertisement , i.e. , one that gets itself read and acted upon . This advertisement depends , of course , upon elements other than type ... Old Style Italic No. 641.
Page 219
... Old Style . 56 Bodoni Bold . 52 , 53 , 54 Italian Old Style Italic . .57 Bodoni Bold Italic . 50 , 51 Italian Wide . .85 Bodoni Italic . 48 , 49 Borders . 113 to 119 Jenson Italic . 104 Broadway Engraved . ..96 Caslon .. ..68 Kabel Bold ...
... Old Style . 56 Bodoni Bold . 52 , 53 , 54 Italian Old Style Italic . .57 Bodoni Bold Italic . 50 , 51 Italian Wide . .85 Bodoni Italic . 48 , 49 Borders . 113 to 119 Jenson Italic . 104 Broadway Engraved . ..96 Caslon .. ..68 Kabel Bold ...
Table des matières
The Layoutand its Result 1289 | 131 |
Types of Halftones Used 146 | 146 |
Halftone Finishes 1667 | 166 |
Droits d'auteur | |
5 autres sections non affichées
Expressions et termes fréquents
2-point leaded abcd ABCDEFGH ABCDEFGHIJ ABCDEFGHIJKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz 1234567890 admittedly are neces admittedly are necessary admittedly are necessary-but advertisement depends advertisement ever conceived BODONI BOLD BOLD ITALIC Readability BOLD Readability brains ceived and written chief ingredient composed wholly conceived and written COOPER BLACK copy course Day screens deserves effective adver effective advertisement EIGHT-POINT EIGHTEEN-POINT electrotyper elements engravings fact that type figures on scale finest adver finest advertisement FOURTEEN-POINT give an otherwise GOUDY OLD STYLE halftone hand illustrations importance of type Inch Set solid line etching ment depends necessary ingredient necessary-but poor typography OLD STYLE ITALIC otherwise mediocre advertisement paper admittedly printing surface raphy read and acted reproduction ruin the finest sary but poor scale figures Set Readability Set Words Square Inch Set statement is proved success TEN-POINT THIRTY-POINT THIRTY-SIX-POINT tisement ever conceived truth TWENTY-FOUR-POINT Two-Point Readability type-brains typog typography will ruin vertisement vision wholly of type Words to Square