Book of Type Faces and Interesting Highlights on the Graphic ArtsRosenow Company, 1930 - 219 pages |
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Page 32
... ADVERTISEMENT DEPENDS , OF COURSE , UPON ELEMENTS OTHER THAN TYPE -- BRAINS , VISION , ILLUSTRATIONS , INK , AND PAPER ADMITTEDLY ARE NECESSARY BUT POOR TYPOGRAPHY WILL RUIN THE FINEST ADVERTISEMENT EVER CONCEIVED AND WRITTEN . ON THE ...
... ADVERTISEMENT DEPENDS , OF COURSE , UPON ELEMENTS OTHER THAN TYPE -- BRAINS , VISION , ILLUSTRATIONS , INK , AND PAPER ADMITTEDLY ARE NECESSARY BUT POOR TYPOGRAPHY WILL RUIN THE FINEST ADVERTISEMENT EVER CONCEIVED AND WRITTEN . ON THE ...
Page 34
... ADVERTISEMENT ,. READABILITY IS THE CHIEF INGREDIENT OF ANY EFFECTIVE ADVERTISEMENT , I. E. , ONE THAT GETS ITSELF READ AND ACTED UPON . THIS ADVERTISEMENT DEPENDS , OF COURSE , UPON ELEMENTS OTHER THAN TYPE BRAINS , VISION ...
... ADVERTISEMENT ,. READABILITY IS THE CHIEF INGREDIENT OF ANY EFFECTIVE ADVERTISEMENT , I. E. , ONE THAT GETS ITSELF READ AND ACTED UPON . THIS ADVERTISEMENT DEPENDS , OF COURSE , UPON ELEMENTS OTHER THAN TYPE BRAINS , VISION ...
Page 65
Rosenow Company, Chicago. Readability is the chief ingredient of any effective advertise- ment , i . e . , one that gets itself read and acted upon . This advertisement depends , of course , upon elements other than type - brains ...
Rosenow Company, Chicago. Readability is the chief ingredient of any effective advertise- ment , i . e . , one that gets itself read and acted upon . This advertisement depends , of course , upon elements other than type - brains ...
Table des matières
The Layoutand its Result 1289 | 131 |
Types of Halftones Used 146 | 146 |
Halftone Finishes 1667 | 166 |
Droits d'auteur | |
5 autres sections non affichées
Expressions et termes fréquents
2-point leaded abcd ABCDEFGH ABCDEFGHIJ ABCDEFGHIJKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz 1234567890 admittedly are neces admittedly are necessary admittedly are necessary-but advertisement depends advertisement ever conceived BODONI BOLD BOLD ITALIC Readability BOLD Readability brains ceived and written chief ingredient composed wholly conceived and written COOPER BLACK copy course Day screens deserves effective adver effective advertisement EIGHT-POINT EIGHTEEN-POINT electrotyper elements engravings fact that type figures on scale finest adver finest advertisement FOURTEEN-POINT give an otherwise GOUDY OLD STYLE halftone hand illustrations importance of type Inch Set solid line etching ment depends necessary ingredient necessary-but poor typography OLD STYLE ITALIC otherwise mediocre advertisement paper admittedly printing surface raphy read and acted reproduction ruin the finest sary but poor scale figures Set Readability Set Words Square Inch Set statement is proved success TEN-POINT THIRTY-POINT THIRTY-SIX-POINT tisement ever conceived truth TWENTY-FOUR-POINT Two-Point Readability type-brains typog typography will ruin vertisement vision wholly of type Words to Square