Book of Type Faces and Interesting Highlights on the Graphic ArtsRosenow Company, 1930 - 219 pages |
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Page 52
... type is the most necessary ingredient of any advertisement . An advertisement can be com- posed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type Readability is the chief ingredient of any ...
... type is the most necessary ingredient of any advertisement . An advertisement can be com- posed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type Readability is the chief ingredient of any ...
Page 60
... type is the most necessary ingredient of any advertise- ment . An advertisement can be composed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type and the way it is used ...
... type is the most necessary ingredient of any advertise- ment . An advertisement can be composed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type and the way it is used ...
Page 78
... type is the most necessary ingredient of any advertisement . An advertisement can be composed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type and the way it is used . Readability is the ...
... type is the most necessary ingredient of any advertisement . An advertisement can be composed wholly of type , but one cannot conceivably be made without type . Hence , the importance of type and the way it is used . Readability is the ...
Table des matières
The Layoutand its Result 1289 | 131 |
Types of Halftones Used 146 | 146 |
Halftone Finishes 1667 | 166 |
Droits d'auteur | |
5 autres sections non affichées
Expressions et termes fréquents
2-point leaded abcd ABCDEFGH ABCDEFGHIJ ABCDEFGHIJKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz 1234567890 admittedly are neces admittedly are necessary admittedly are necessary-but advertisement depends advertisement ever conceived BODONI BOLD BOLD ITALIC Readability BOLD Readability brains ceived and written chief ingredient composed wholly conceived and written COOPER BLACK copy course Day screens deserves effective adver effective advertisement EIGHT-POINT EIGHTEEN-POINT electrotyper elements engravings fact that type figures on scale finest adver finest advertisement FOURTEEN-POINT give an otherwise GOUDY OLD STYLE halftone hand illustrations importance of type Inch Set solid line etching ment depends necessary ingredient necessary-but poor typography OLD STYLE ITALIC otherwise mediocre advertisement paper admittedly printing surface raphy read and acted reproduction ruin the finest sary but poor scale figures Set Readability Set Words Square Inch Set statement is proved success TEN-POINT THIRTY-POINT THIRTY-SIX-POINT tisement ever conceived truth TWENTY-FOUR-POINT Two-Point Readability type-brains typog typography will ruin vertisement vision wholly of type Words to Square