The One to One Future: Building Relationships One Customer at a TimeCurrency Doubleday, 1993 - 443 pages Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. |
Table des matières
Back from the Future | 3 |
Economies of Scope | 8 |
Make Money Protecting Privacy | 9 |
Droits d'auteur | |
12 autres sections non affichées
Autres éditions - Tout afficher
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1993 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Affichage d'extraits - 1997 |
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers Aucun aperçu disponible - 1997 |
Expressions et termes fréquents
1:1 marketing AAdvantage able advertising airline American Express audiotex best customers brand managers bulletin board caller car rental catalog collaborative communications company's competitive competitors complaint cost coupon current customers customer manager customer satisfaction database dialogue direct marketers discount economies of scope electronic fax machine feedback firm FreeFone frequent flyer Frosted Flakes future HomeFax identify increase individual customer's individual customers interactive kind lifetime values market share mass marketer mass media messages million ness Nissan offer packaged particular customer percent personal computer phone number Pizza Hut portfolio problem Procter & Gamble product and service product or service profit prospects purchase relationship response retail sell share-of-customer share-of-customer strategy subscriber sumer survey talk target television tion tomer transactions Waldenbooks Wall Street Journal