Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

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SAGE Publications, 27 déc. 2018 - 488 pages

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.




 

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Table des matières

INTRODUCTION
1
PART I GETTING STARTED
11
CHAPTER 1 WHAT IS RESEARCH?
13
CHAPTER 2 THE RESEARCH PROCESS
37
PART II METHODS OF TEXTUAL ANALYSIS
67
CHAPTER 3 SEMIOTIC ANALYSIS
69
CHAPTER 4 RHETORICAL ANALYSIS
99
CHAPTER 5 IDEOLOGICAL CRITICISM
127
PART IV QUANTITATIVE RESEARCH METHODS
299
CHAPTER 12 CONTENT ANALYSIS
301
CHAPTER 13 SURVEYS
321
CHAPTER 14 EXPERIMENTS
351
CHAPTER 15 A PRIMER ON DESCRIPTIVE STATISTICS
369
PART V PUTTING IT ALL TOGETHER
395
CHAPTER 16 NINETEEN COMMON THINKING ERRORS
397
CHAPTER 17 WRITING RESEARCH REPORTS
407

CHAPTER 6 PSYCHOANALYTIC CRITICISM
161
CHAPTER 7 DISCOURSE ANALYSIS
187
PART III QUALITATIVE RESEARCH METHODS
209
CHAPTER 8 INTERVIEWS
211
CHAPTER 9 HISTORICAL ANALYSIS
235
CHAPTER 10 ETHNOMETHODOLOGICAL RESEARCH
257
CHAPTER 11 PARTICIPANT OBSERVATION
281
GLOSSARY
425
REFERENCES
441
NAME INDEX
451
SUBJECT INDEX
455
ABOUT THE AUTHOR
463
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À propos de l'auteur (2018)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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