Visual Communication: Images with Messages

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Thomson Wadsworth, 2006 - 450 pages
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"In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image. Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication." -- Page 4 of cover.

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À propos de l'auteur (2006)

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

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