Production Culture: Industrial Reflexivity and Critical Practice in Film and Television

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Duke University Press, 25 mars 2008 - 451 pages
In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles–based film and video production workers: not only those in prestigious positions such as producers and directors but also many “below-the-line” laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a self-reflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers’ ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industry’s habitual self-scrutiny.

Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over “authorship” within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the “viral” use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and “making-ofs.” A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.

 

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Table des matières

Introduction Industrial Reflexivity and Common Sense
1
Chapter 1 Trade Stories and Career Capital
37
Chapter 2 Trade Rituals and Turf Marking
69
Chapter 3 Trade Images and Imagined Communities Below the Line
110
Chapter 4 Trade Machines and Manufactured Identities Below the Line
150
Chapter 5 Industrial Auteur Theory Above the LineCreative
197
Chapter 6 Industrial Identity Theory Above the LineBusiness
232
Chapter 7 Industrial Reflexivity as Viral Marketing
274
Artifacts and Cultural Practices in Production Studies
345
Appendix 2 A Taxonomy of DVD Bonus Track Strategies and Functions
362
Appendix 3 Practitioner AvowalDisavowal Industrial Doublespeak
368
Appendix 4 Corporate Reflexivity vs Worker Reflexivity The Two Warring Flipsides of Industrial SelfDisclosure
370
Notes
373
Works Cited
433
Index
445
Droits d'auteur

Conclusion ShootOuts BakeOffs and Speed Dating Manic DisclosureNonDisclosure
316

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À propos de l'auteur (2008)

John Thornton Caldwell is Professor and Chair of Cinema and Media Studies at the University of California, Los Angeles. He is the author of Televisuality: Style, Crisis, and Authority in American Television; editor of Electronic Media and Technoculture; and coeditor of New Media: Theories and Practices of Digitextuality. He is the producer and director of the award-winning documentaries Rancho California (por favor) and Freak Street to Goa: Immigrants on the Rajpath.

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