PropagandaH. Liveright, 1972 - 159 pages 1928. A selection of articles written by Bernays who is regarded by many as the father of public relations. |
Table des matières
ORGANIZING CHAOS | 9 |
THE NEW PROPAGANDA | 19 |
THE NEW PROPAGANDISTS | 32 |
Droits d'auteur | |
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activities advertising aims American appeal artist Association beauty Beech-Nut big business cliché client club commercial competition consciousness coöperation corporation counsel on public create circumstances demand dramatic economic effect emotional esthetic fact fashion function ganda group leaders group mind habits ideas important individual industry influence institution intelligent interest invisible government issue Ivory soap Jackson Heights leadership magazines manipulation manufacturer mass means ment methods millions modern modified Mohawk Valley museum music room National newspaper nomic organized persons piano platform point of view political campaign politician Pope Urban VIII president prestige problem profession propa propaganda propagandist psychology public acceptance public mind public opinion public relations counsel radio realized scientific seeks sell silk soap social service society tariff tion to-day tooth paste understand utilized velvet voters Walter Lippmann women word York ZIONISM