Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Laurence King Publishing, 2006 - 271 pages
Swiss graphic design and "the Swiss Style" are crucial elements in the history of modernism. During the 1920s and '30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country's graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language.
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The New the Arts and Crafts Tradition and the Werkbund 1deaThe Bauhaus
The Swiss National Exhibition 1939WartimeThe 1talian ConnectionThe Magazines
Towards a Swiss Style 19501957
1ndividualist Designers and Anonymous Modernists Concrete
Armin Hofmann and Emil Ruder
Autres éditions - Tout afficher
Abstract advertisement designed aesthetic Akzidenz Grotesk Allgemeine Gewerbeschule Allianz architect Architecture Armin Hofmann art director avant-garde Basel Bauhaus Bill's brochure Burchartz Carlo Vivarelli catalogue colour commercial Concrete art Concrete artists Constructivism Constructivist cover Dalang Ddermatt designed by Max Doesburg Elementare elements Emil Ruder Ernst Keller example Film freelance Geigy geometrical German grid grotesque Herbert Matter Hermann Eidenbenz ideas illustrations industry issue Jan Tschichold Josef Karl Gerstner layout lettering Lissitzky Lissitzky's lithography logotype Lohse's lowercase magazine Max Bill Modernism Modernist Moholy-Nagy Monotype grotesque Muller-Brockmann Neuburg Neue Grafik painter painting photograph Piet Zwart Printed letterpress produced programme published rectangle Richard Paul Lohse sanserif Schweizer Sigfried Giedion space square standard Stankowski studio Swiss designers Swiss graphic design Swiss style Swiss Werkbund Switzerland teacher Theo Ballmer therma trademark typeface typeset Typographische Monatsblatter typography Univers Velde visual Walter Cyliax Werk Wohnbedarf words Zurich Kunstgewerbemuseum Zurich Kunstgewerbeschule