books.google.fr - Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs...https://books.google.fr/books/about/Brand_New.html?hl=fr&id=7j8VefeqUk4C&utm_source=gb-gplus-shareBrand New