Media Economics: Applying Economics to New and Traditional Media

SAGE, 21 juin 2004 - 356 pages

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.


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Pages sélectionnées

Table des matières

Introduction and Overview
12 What Is Economics?
13 Problems to Be Solved by Any Economy
Problems Under Different Economic Systems
15 Key Concepts
16 Economic Methodologies
17 Decision Making
18 Summary
82 Monopoly
Perfect Competition and Monopoly Compared
84 Summary
Monopolistic Competition and Oligopoly
91 Monopolistic Competition
92 Oligopoly
93 Product Competition
94 Performance

Demand and Supply
21 Demand
22 Supply
23 The Determination of Market Price
24 But Arent Prices Determined by Companies Rather Than by Supply and Demand?
25 Summary
31 Change in Demand
33 Causes of a Change in Demand
34 Change in Supply
36 Causes of a Change in Supply
37 Further Applications
38 Summary
Consumer Behavior
41 The Law of Diminishing Marginal Utility
42 Consumer Equilibrium
43 The Effect of a Change in Price
45 Demand for Access and Demand for Usage
46 Demand When There Is an Access Fee But No Charge for Usage
47 Network Externalities
48 Consumption of Media Goods May Be Habit Forming
49 Attribute Theory
410 Consumer Sovereignty
411 The Equimarginal Principle
412 Summary
Production and Cost
51 Short Run Long Run and Very Long Run
53 Costs in the Short Run
54 LongRun Production and Cost
55 The Very Long Run
56 Summary
Revenue Profit Risk and Managerial Decisions
61 Revenue
Marginal Analysis
63 Incremental Analysis
64 Discounting and the Time Value of Money
65 Economic Profit Versus Accounting Profit
66 Uncertainty and Risk
67 Summary
Market Structure Theory of the Firm and Industrial Organization
72 The Industrial Organization Framework
73 Summary
Perfect Competition and Monopoly
81 Perfect Competition
95 Summary
Pricing and Market Segmentation
101 The Role of Costs in Pricing
102 The Role of Demand
103 New Product Pricing
104 Pricing Product Systems
105 Predatory Pricing
106 Congestion Costs and Pricing
107 Summary
111 The Role of Advertising in a Market Economy
112 Significance of Advertising for Media Industries
113 Summary
Labor Markets
121 Determination of Wage Rate
122 Firms Demand for Labor
123 Market Demand for Labor
124 Supply of Labor by an Individual
125 Market Supply of Labor
126 Labor Market Applications
127 Economic Rent Superstars and the Pull of Hollywood
128 Summary
Government Intervention
131 A Normative Analysis of Government Intervention
133 Externalities
134 Public Goods
135 Monopoly
136 Government Failure
137 Positive Theories of Government Intervention
138 Summary and Conclusion
International Trade
142 Gains From Trade in the Real World
143 Sources of Comparative Advantage
Why Does the United States Dominate Film and Television Program Production?
145 The Case for Protection
Does the United States Dump Television Programs?
Protection of Cultural Industries
148 Tariffs and Quotas
Domestic Content Rules for Television Programming
1410 Summary
About the Authors
Droits d'auteur

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