Media Economics: Applying Economics to New and Traditional MediaSAGE, 21 juin 2004 - 356 pages Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
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Table des matières
Introduction and Overview | 1 |
Consumer Behavior | 4 |
Demand and Supply | 17 |
Markets | 39 |
22 | 69 |
Production and Cost | 85 |
Revenue Profit Risk and Managerial Decisions | 111 |
Market Structure Theory of the Firm | 141 |
Pricing and Market Segmentation | 215 |
11 | 247 |
33 | 255 |
Labor Markets | 261 |
Government Intervention | 287 |
International Trade | 311 |
References | 331 |
| 337 | |
Perfect Competition and Monopoly | 157 |
Monopolistic Competition and Oligopoly | 181 |
About the Authors | 355 |
Autres éditions - Tout afficher
Media Economics: Applying Economics to New and Traditional Media Colin Hoskins,Stuart McFadyen,Adam Finn Affichage d'extraits - 2004 |
Expressions et termes fréquents
advertising allocatively efficient average total cost Betamax broadcasting organizations cable Canada Canadian cash flow change in price chapter cinema consumer surplus consumption cultural decision decrease demand curve earned economic profits economies of scale effect elasticity of demand equilibrium price example factor Figure film firm Hollywood income increase incremental indicates demand curve inputs Internet long run magazines marginal cost marginal revenue marginal utility market structure Media Economics media industries merger monopolistic competition movie newspaper oligopolistic oligopoly opportunity cost optimal output penetration pricing perfect competition positive economic profits price elasticity profit maximizing purchase quantity demanded quantity supplied reservation price result returns to scale revenue curve rivals sell short run Sony strategy studios subscribers substitutes supply curve Table telephone television programs tion total revenue total utility wage rate zero