Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
SAGE Publications, 2011 - 341 pages
In this new edition, Arthur Asa Berger employs his signature style a practical focus, the use of numerous examples, a step-by-step approach, and humor to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
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