How Come You Don't Have an E-business Strategy?: The Essential Guide to Online BusinessKogan Page Publishers, 2002 - 152 pages While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion. |
Table des matières
Starting | 11 |
Your ebrand | 25 |
The market | 35 |
1235 | 43 |
Adding value | 48 |
Customers | 61 |
Promotion | 77 |
Measuring results | 95 |
Security | 113 |
The future | 129 |
11 | 141 |
149 | |
150 | |
Expressions et termes fréquents
access logs Accucard affiliate marketing affiliate schemes Agency.com Amazon Anti-Virus areas audience banner Boo.com brand bricks-and-mortar browser cent companies competitors consumer costs customers delivery discussion groups domain name dot.com e-business e-commerce e-commerce sites e-mail marketing E-PR e-strategy enables essential guide global Gnutella Hotmail important instance interactive Internet users issues Jakob Nielsen Kogan language Laphroaig LOMOGRAPHY looking mation messages Microsoft mobile Moser navigation newsgroups offer offline online activity online business online market options outsource P2P networks pop-up ads potential problem products or services real world relevant search engine sell server site's SMEs Sophos Sophos Anti-Virus spam strategy success Symantec tailor tool transactions viral marketing virus viruses visitors voice portal Web banners Web design WorldPay