Communication TechnologySimon and Schuster, 11 juin 1986 - 273 pages The Series in Communication Technology and Society is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology and Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. CONTENTS The Changing Nature of Human Communication What Are the New Communication Technologies? History of Communication Science Adoption and Implementation of Communication Technologies Social Impacts of Communication Technologies New Theory New Research Methods Applications of the New Communication Technologies |
Table des matières
From Massification to Individualization | 12 |
Telecommunication | 28 |
Application of the New Communication | 50 |
Robert E Park and the Chicago School | 76 |
Lasswell Lewin Hovland | 96 |
Persuasion Research | 103 |
Adoption and Implementation of Communication | 116 |
Innovation Clusters and the Hot Market | 132 |
Summary | 147 |
New Theory | 194 |
New Research Methods | 216 |
References | 247 |
Index | 261 |
265 | |
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Expressions et termes fréquents
American households ATMs audience cable television cable TV campaign channels chapter Chicago communica communication effects communication network communication research communication scholars communication science communication scientists communication system communication technologies computer bulletin board cybernetic degree diffusion diffusion of innovations dividual evaluation example farmers film Green Thumb system home computer human communication hypodermic needle model important individuals information gap information overload Information Society innovation process interactive communication interpersonal investigation Kurt Lewin Lasswell Lazarsfeld Lewin linear model mass communication mass media media effects medium messages microcomputers model of communication munication munication technologies network analysis newspapers nologies Norbert Wiener occurred organization participants percent problems programming puter Qube radio rate of adoption Rogers role satellite Schramm Shannon Silicon Valley social impacts socioeconomic status Sociology Stanford teachers teleconferencing telephone teletext Third World unit of analysis University users usually utilized VCRs video cassette recorders videotext videotext system Wiener Wilbur Schramm