Media Economics: Theory and PracticeAlison Alexander, James Owers, Rod Carveth L. Erlbaum Associates, 1993 - 391 pages With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice. |
Table des matières
Who Owns the Media? | 47 |
Economics and Media Regulation | 71 |
Valuation of Media Properties | 91 |
Droits d'auteur | |
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Autres éditions - Tout afficher
Media Economics: Theory and Practice Alison Alexander,James Owers,Rod Carveth Affichage d'extraits - 1998 |
Media Economics: Theory and Practice Alison Alexander,James Owers,Rod Carveth Affichage d'extraits - 1993 |
Expressions et termes fréquents
acquired Advertising Age advertising agency analysis assets audience broadcast cable industry cable networks cable systems cable television capital cash flow channels circulation Columbia Pictures commission compete competition consumer corporate costs decisions distribution electronic entertainment example film FM broadcasting FM radio FM stations franchise global Gomery gratification opportunities HDTV Hollywood home video increase interest investment Litman major marketplace mass media media companies media economics media firms media industries media properties mergers and acquisitions million monopoly motion picture movie MSOS newspaper industry niche operations over-the-air ownership papers potential production profits publishing purchase radio stations regulation regulatory result revenues rules Rupert Murdoch share structure subscribers syndex syndication Table television networks television stations theaters tion transactions U.S. media United vertical integration Viacom Wall Street Journal Warner York