Entertainment Industry Economics: A Guide for Financial AnalysisCambridge University Press, 31 déc. 2014 The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth edition of Entertainment Industry Economics continues to be the definitive source on the economics of film, music, television, advertising, broadcasting, cable, casino and online wagering, publishing, performing arts and culture, toys and games, sports, and theme parks. It synthesizes a vast amount of data to provide a clear, comprehensive, and up-to-date reference guide on the economics, financing, accounting, production, and marketing of entertainment in the United States and overseas. Completely updated, it includes new sections on price effects, art markets, and Asian gaming. Financial analysts and investors, economists, industry executives, accountants, lawyers, regulators and legislators, and journalists, as well as students preparing to join these professionals, will benefit from this invaluable guide on how the entertainment and media industries operate. |
Table des matières
Discounted cash flows | |
Chapter2 Basic elements | |
Part IIMediadependent entertainment | |
Making and marketing movies | |
Video output dealsand | |
Notes Selectedadditional reading | |
specifics | |
Toys and games | |
Video games | |
Sports | |
connection | |
Onand off Broadway | |
Opera | |
Chapter 6Music 6 1 Feeling groovy | |
Production agreements Talent deals | |
Marketing costs | |
Broadcasting | |
Chapter 8Cable | |
Operational aspects Franchising Revenue relationships | |
Capital concerns | |
Payperview Cablescompetition | |
About cultural economics | |
4 Concluding | |
Part IVRoundup | |
Part IIILive entertainment | |
Appendix A Sources of information | |
Glossary | |
history | |
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Expressions et termes fréquents
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